If your first image of Italy is of a lanky fashion model strutting the runway--perhaps accompanied by a similarly long limbed and fancy hairdo Afghan—Rocco Ragni is likely a top spot for your Italian tour.
Cancel the notion that this mental postcard was created in Milan, Venice or Florence. It’s actually Umbria where Italy’s fashion production is centered. We learn this from Andrea Cappelletti, our guide at both the Rocco Ragni factory and showrooms. If that surprises, the meandering rustic roads to get to Rocco Ragni’s knitwear factory in the small town of Compresso and then further still to get to its fashion boutique tucked into a former convent by a mountainside (Mount Tezio) might surprise even more.
Consider though that the most precious cashmere threads you see on the knitwear factory walls come from nearby. Seventy years ago, most of Italy’s famed needlework was done by women working independently at home. You didn’t go to school to learn this craft, and you still don’t. Rocco Ragni is one of the ateliers that was founded a quarter of a century ago, and Ragni, who had started as a designer in his family’s business, is now the well-known face of the company. The considerable footprint of this industry in Umbria is told by the numbers: there are less than a million people in Umbria, and the region’s “cashmere valley” of 400+ knitwear ateliers, employs somewhere between 1000 – 2000 workers.
It takes three years to acquire the modicum of skills needed for telaio, the complex weaving machines that strike this writer as looking a bit like a Calder sculpture seedling before it is cleaved from the ground and allowed to float. It’s the skills of older women in dwindling numbers that keep famed Umbrian cashmere products rolling out the doors of Umbrian knitwear ateliers like Rocco Ragni. Though these highly skilled women workers in the telaio industry are an increasingly rare breed.
Rocco Ragni Extends Beyond Knitwear
Though knitwear was Rocco Ragni’s launch, today its fashion wear goes far beyond to create lines both for a spring/summer season and a fall/winter one where 80 – 85% of the rollout still features knitwear. Russia, Ukraine and other former Soviet countries are the fast growth market for this company and likely others, as well as exporting to the more developed but still fast-growing countries of Asia (Korea, Taiwan, etc.)
For more information about Rocco Ragni or to shop for Rocco Ragni fashions online visit the Rocco Ragne Website.
Fashion forward tourists can arrange an excursion to Rocco Ragni- and obtain discounts—from Divertimento Group’s Podere Molinaccio or Poggio del Pero